It’s so hard to believe that fall is around the corner!! Of course, behind the scenes, we’re already beginning to work on fall in the early spring time :)
Choosing the right theme to pair with each season is incredibly important to me – just as much as envisioning the shoes! The ideas for these themes can be sparked from a casual Sunday drive, a to-die-for display in a magazine, or even a unique parade of colors that inspires me to create. And this season is no different – but it is one of the most special to me…
Many of you know the story behind Switchflops. It all started in a high school art class where I was drawn to the idea of embellished flip flops. I created my first pair out of clay, and the idea just took off from there. Then I scooted off to college and studied my favorite subject – art history – while I waited for the Switchflop patent to get a stamp of approval.
Art and creativity are everything to me, and one of the things I love about Switchflops is watching you put together your own creations! I believe that everyone has creative potential and Switchflops encourage you to tap into your own inner artist. Seeing your shoefies on instagram and Facebook has revealed Switchflops’ true creative power – how one small idea ignites one possibility after the other…and the creations just keep on coming. Fashion as art and art as fashion!
Therefore, this upcoming season’s theme just had to be all about the process of creation: from a blank canvas to a finished product – and everything in between. So sit back and take in the creative process behind our fall 2015 photoshoot…and stay tuned for fall!!
PS: Just a little Fall 2015 Tidbit…Pay close attention to the names of our upcoming fall snaps! They’re named after famous artists as homage to those who continue to inspire all-new generations of artists like you. I can’t wait for you to see!