January is a big month for me, traveling and promoting LP. It is crazy, CRAZY busy. I always start every January on the road – We showcase the LP line at three huge trade markets (Atlanta, Dallas & NYC), where your favorite area retailers also head, so they can decide what to carry for each season. I must say – we haven’t exactly made it easy on them this year! The theme should be choices, choices, choices! There are over a dozen new juicy colors and four completely new styles coming your way. Plus, nearly 50 new snaps and straps!! Hopefully you were able to see a few during our 12 Days of LP sneak preview on Pinterest last month.
BTW – If you aren’t following us on Pinterest, you’re missing out!! We’re adding new boards every week to keep you “pinspired”. If you’re on Instagram, follow me @ Switchflops. If you #Switchflops your fav Instagram photos featuring LP, your photo will automatically post to our new website!
The reactions to Spring 2014 have been amazing - They love it, and everyone is ready for some warm weather!!!! Happiness should be measured in flip flops, don’t you think? They signal warmth, sunshine, and happy times. Well, hang tight…Sandal Season will be here before you know it!
Aside from reveling in the incredible reception we’ve gotten at market, I’m also enjoying being able to work directly with my accounts and getting feedback on my fall 2014 line. I can’t say too much, but let’s just say we’re going to be turning it up a notch (or two or three).
LP’s Favorite Picks For Spring…
Liz Turquoise is incredibly fun, and I think she’s going to fly off the shelves (because let’s face it, what DOESN’T turquoise go with??) It’s amazing to think that when LP started, we introduced just one black ballet flat (Liz Classic Black), and now we’re bringing in fun, tropical colors like coral (introduced last spring) and turk.
Rosie & Meredith are my other two fav picks for the season. Meredith is an earthy, funky T-strap sandal, featuring a chic, cork-inspired footbed – we’re featuring her in both black and pewter. Rosie is an exotic snakeskin-inspired sandal with a snap-on raffia snap. Like Meredith, there’s just a slight heel, giving Rosie an earthy-chic charm. I just adore these sandal styles, and I’m thrilled that LP is now bringing them to fans, with the added benefit of changing the snaps to compliment your outfits! Bling on the gladiator style!
And the next stop is….
NYC! I’m looking so forward to the buzz – love that city!! I’ll bring back a style report and we’ll talk spring fashion next month… xoxo LP