Spring Fashion & NYC

20 Feb

I recently headed to NYC to feature LP at an annual Spring Fashion Market. Brr…it was cold!!!! Snow, ice and slush! After just a few days, this Florida girl’s toes were longing for flip flops and sunshine. I love NYC, but not in the slush!!! But trust me when I tell you that warmer days ARE ahead– And Spring Fever in the city was creating quite the buzz! We have had an awesome response to our spring line and buyers are really excited about all the new products we’re getting ready to launch.  Feet and flip flops go together like sand and seashells…There are a lot of anxious toes ready to be reunited with LP ;)


Coffee & treat time!

Coffee & Treat time!

On The Agenda

We were pretty much busy each and everyday in the city – I spent my time between the show and trend shopping. I also met with Stylesite, a trend forecasting company we belong to, to look at spring concepts for next year! It’s always fun going to their offices.

It’s also important to remember play time, so we headed to our favorite restaurants each night to refuel. Pearl Oyster Bar is my absolute favorite NYC spot. The lobster roll and the caesar salad are items I crave at least once a week, lol. Trust me when I tell you it is pure bliss! We also went to a theater show called Kinky Boots, which was unreal!!!! It’s actually about a shoe factory, so you know I was hooked from the beginning ;) It gets very…colorful, as I’m sure you can judge by the name. Watch for it at your local theater, as they’re starting a US tour this year!

Black & White is going to be HOT this Spring.

Black & White is going to be HOT this Spring.


Spring Fashion Trends Alert

What I’m really excited to share with you is upcoming spring fashion trends. I managed to squeeze in some trend shopping while in the city and there are so many fun new looks and color combos to share!

First, TONS of black and white, which I am beyond thrilled about. Black and white is SO classic and everyone wears it well. We just launched some new black & white straps & snaps – check them out here at LP.com or ask your favorite retailer!

The "blue on blue" concept is reflected in the new Izzy snap!

The “blue on blue” concept is reflected in the new Izzy snap!

Blue will also be huge. This year, different hues of blue are being worn together, which is really unique and fun. I also saw tons of denim colors being mixed together as well –  Lights and darks all coming together, which I am just loving. In fact, I picked up a light blue denim shirt that I’ve been wearing with my dark blue denim jeans with my Neutral Patent Liz ballet flats. It’s just such a great concept.


Stepping Into Spring…


Shoes with details are IN. Looks like NYC is catching on to the LP way of fashion ;)

In shoes, we are seeing lots of details, straps and embellishments. It’s like everyone has caught on to the LP way of fashion ;) Consequently, I feel like we’ve been a true pioneer for this shoe fashion movement, and I couldn’t be prouder! The sneaker and sport concept is also taking off – The Keds look is back and short boots are everywhere!  Oh, and metallics are still all over! So fun!

There are so many reasons to be pumped for Spring Fashion and I can’t wait to see the looks you create and share on Instagram or right on our Facebook page! No matter what style you choose, we have so many great neutrals this spring that you can really match your LP’s to anything. I also can’t wait for you guys to see the t-strap shoe that we are launching soon.

I don’t know about you, but I’m just ready to put on my spring wardrobe and flops!!!! The winter has been so cold all I can think about is summer. Here’s to sunny days ahead! Xoxo LP

LP’s Valentine Gift Guide

30 Jan


Show the love this Valentine’s Day with the perfect gift for your special someone (even if it happens to be you!) From sole-warming gifts to unique finds that she’ll treasure forever, LP has you covered!



#1. Liz Ballet Flat Coral Patent

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We’ve had a coral crush on this juicy Liz shade ever since she debuted last Spring. Liz Coral adds a fun pop of color to any outfit & she’s the most comfortable flat you’ll ever find (really!) $64.95 @ Lindsay-Phillips.com


#2. Elizabeth Dolman Sleeve Tunic in Geo Diamond by Tracy Negoshian

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This must-have tunic brightens any pair of jeans or leggings  (or wear it as a dress with a fun pair of Switchflops) and makes a statement about the warm, fun-loving fashionista she really is – talk about wearing your heart on your sleeve! $129.99 @ TracyNegoshian.com


3. Beach Mermaid Bottle Opener


I LOVE these bottle openers! What a perfect, super feminine gift for the beach-loving gals in your life (Psst..you can hang these on a wall!) $14 each on Etsy.com


4. Carry-on Rolly by Cinda B

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This is what I use to get away on the weekends…it’s a must-have for the girl with wanderlust! Personalize it by adding her initials!! $179 @ CindaB.com


5. Handmade Monogram Vase

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This is such a beautiful and incredibly personal gift – what a great idea if you’re wanting to splurge on something unique! $200 @ Etsy.com



On the Road With LP

23 Jan

photo(66) January is a big month for me, traveling and promoting LP. It is crazy, CRAZY busy.  I always start every January on the road – We showcase the LP line at three huge trade markets (Atlanta, Dallas & NYC), where your favorite area retailers also head, so they can decide what to carry for each season. I must say – we haven’t exactly made it easy on them this year! The theme should be choices, choices, choices! There are over a dozen new juicy colors and four completely new styles coming your way. Plus, nearly 50 new snaps and straps!! Hopefully you were able to see a few during our 12 Days of LP sneak preview on Pinterest last month.

BTW – If you aren’t following us on Pinterest, you’re missing out!! We’re adding new boards every week to keep you “pinspired”. If you’re on Instagram, follow me @ Switchflops. If you #Switchflops your fav Instagram photos featuring LP, your photo will automatically post to our new website!

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The reactions to Spring 2014 have been amazing -  They love it, and everyone is ready for some warm weather!!!! Happiness should be measured in flip flops, don’t you think? They signal warmth, sunshine, and happy times. Well, hang tight…Sandal Season will be here before you know it!

Aside from reveling in the incredible reception we’ve gotten at market, I’m also enjoying being able to work directly with my accounts and getting feedback on my fall 2014 line. I can’t say too much, but let’s just say we’re going to be turning it up a notch (or two or three).


LP’s Favorite Picks For Spring…

photo(68) Liz Turquoise is incredibly fun, and I think she’s going to fly off the shelves (because let’s face it, what DOESN’T turquoise go with??) It’s amazing to think that when LP started, we introduced just one black ballet flat (Liz Classic Black), and now we’re bringing in fun, tropical colors like coral (introduced last spring) and turk.

Rosie & Meredith are my other two fav picks for the season. Meredith is an earthy, funky T-strap sandal, featuring a chic, cork-inspired footbed – we’re featuring her in both black and pewter. Rosie is an exotic snakeskin-inspired sandal with a snap-on raffia snap. Like Meredith, there’s just a slight heel, giving Rosie an earthy-chic charm. I just adore these sandal styles, and I’m thrilled that LP is now bringing them to fans, with the added benefit of changing the snaps to compliment your outfits! Bling on the gladiator style!


And the next stop is….

NYC! I’m looking so forward to the buzz – love that city!! I’ll bring back a style report and we’ll talk spring fashion next month…  xoxo LP



lp_mono_cuff_gold modcloth


LP Holiday Traditions (And Recipes!!)

18 Dec

These are a few of my favorite things…


Me and Mom (Liz) in the kitchen!

For me, the holidays means just being with family and enjoying each other’s company. And the traditions! Every year, we make our family gingerbread cookies recipe and we serve gravlaks (Norwegian spelling)  – a spiced raw salmon dish – as an appetizer. They are both so delish! (See below for recipes!)

My mom’s family is Norwegian and in Norway, Christmas Eve is very important – it’s actually the main focus of the holidays and when gifts are typically exchanged. We’ve adapted our own holidays to partially include this tradition, so the adults in my family actually open their gifts the night before Christmas. The kids then open their gifts on Christmas morning, and we also save the stockings until then as well. I shop all year long for my stocking gifts because they’re that important to me. One of the perks about my job is that I am always traveling and going into gift stores, so I pick up fun items along the way. I love watching my family open these – it’s really one of my favorite gifts of Christmas time. I really treasure these traditions – I think it makes the holidays that much more special!

The family tree!

Brantley and I are still working on what our holiday traditions will be when Burch is aware of what is going on. I guess that time will be here before we know it!! For now, we are just driving around like crazy, fitting all family in!


Christmas LP Style

Flip-Flop Tinsel :)

Flip-Flop Tinsel :)

Living in Florida means we don’t exactly get a white Christmas. But we do get a bright Christmas, and I wouldn’t have it any other way. We get to play outside without coats on…my kind of happiness. And I can’t forget about my flip flop tinsel – my tree just isn’t complete without it ;)


The Ultimate Holiday Story is….

The movie National Lampoon’s Christmas Vacation  – our favorite! We just laugh the entire time…


Liz working her magic in the kitchen...

Liz working her magic in the kitchen…

The secret to amazing Gingerbread Cookies…..

Real butter and the perfect baking time. You want them crisp, not soft.


On my holiday list…

If anything, more help with the baby…LOL!


LPChristmas4 Tips for a successful holiday gathering…

Everyone has their own way of throwing a party – some gatherings are elegant and formal, others are relaxed and buffet style. There’s really no “right” way to do it, as long as you’re enjoying every moment! Cook ahead of time so you can enjoy your guests. Play carols in the kitchen when you are cooking to keep things festive. Don’t try to play Superwoman and do everything – let people help you – it’s part of what the holidays are all about. Remember to have “good” around at all times! Tis the season for memories, not perfection –focus on sharing happiness and spreading mirth!


What do you think...is it big enough? ;)

What do you think…is it big enough? ;)

Taking a Post-Christmas Recovery…

I go in hiding from the 26th to the 1st of the year because show time starts in January, and I am on the road for 6 weeks straight! So during that “down” week, I try to escape from my everyday crazy schedule, which can be hard. I plan on spending as much time with Burcham as I can and picking up a book instead of looking at my computer. I’ll go for walks and brainstorm about designing…shutting down helps foster creativity.


What are some of your favorite traditions? I want to hear! Feel free to comment below. Happy Holidays to you all!!!! xoxo LP



2 1/2-3 lbs salmon fillets, skin on, all bones removed
1 1/2 tablespoons kosher salt (add more if needed)
2 1/4 teaspoons brown sugar
4 tablespoons AQUAVIT (add more if needed)
1 cup dill sprigs, packed


1. Trim the salmon fillet, cutting away any thin uneven edges and the thin end of the tail (which can be reserved for something else).
2. Make sure all the pinbones are removed–run your fingers up the fillet; if you feel any bones, remove them with a tweezer or a needle-nosed plier.
3. Cut the fillet in half crosswise so that you have two pieces of the same length and roughly the same width.
4. Mix the salt and sugar together.
5. Sprinkle half the mixture over each fillet and rub it in with your fingers.
6.Place one fillet in a glass (or other non-reactive) baking dish big enough to hold it.
7. Drizzle about two tablespoons of aquvait over each half, rubbing it in with your fingers.
8. Spread the dill over the salmon half in the baking dish.
9. Lay the other half fillet on top (skin side up).
10. Align the two halves.
11. Cover closely with a sheet of plastic wrap.
12. Place a board or pan on top of the fillets.
13. Make sure it is resting on the fish and not on the sides of the baking dish.
14. Weight the top with something heavy (multiple books).
15. Place in refrigerator.
16. After one day of curing, remove weights and board and turn fillets over(so the top fillet is now on the bottom) and baste with the liquid that has accumulated in the dish.
17. Replace weights and board and return to frig.
18. On the second day, turn and baste again and slice off a tiny piece to taste.
19. If it doesn’t taste like it’s getting there, add a little more salt and/or aquavit on the fish.
20. Return to the frig.
21. Cure for a third day, turn and baste again.
22. On the fourth day, you can serve the gravlaks.
23. To serve, clean the dill away and wipe the fish dry with paper towels.
24. Use a long thin-bladed slicing knife (sharpened) and start slicing a few inches from the narrow end of the fillet.
25. Cut with a back and forth sawing motion toward the narrow end to remove a thin slice of fish.
26. Start each succeeding slice a bit farther in from the narrow end; always cut at a flat angle to keep the slices as long and thin as possible.

*Adapted from Julia Child’s Traditional Gravlaks.


Gingerbread Cookies ImageProxy.mvc

3 cups all-purpose flour
1 1/2 teaspoons baking powder
3/4 teaspoon baking soda
1/4 teaspoon salt
1 tablespoon ground ginger
1 3/4 teaspoons ground cinnamon
1/4 teaspoon ground cloves
6 tablespoons unsalted butter
3/4 cup dark brown sugar
1 large egg
1/2 cup molasses
2 teaspoons vanilla
1 teaspoon finely grated lemon zest (optional)


1. Preheat oven to 375 deg. Prepare baking sheets by lining with parchment paper.
2. In a small bowl, whisk together flour, baking powder, baking soda, salt, ginger, cinnamon, and cloves until well blended.
3. In a large bowl, beat butter, brown sugar, and egg on medium speed until well blended.
4. Add molasses, vanilla, and lemon zest and continue to mix until well blended.
5. Gradually stir in dry ingredients until blended and smooth.
6. Divide dough in half and wrap each half in plastic and let stand at room temperature for at least 2 hours or up to 8 hours. (Dough can be stored in the refrigerator for up to 4 days, but in this case it should be refrigerated. Return to room temp before using.)                                                     7. Preheat oven to 375°.
8. Grease or line cookie sheets with parchment paper.
9. Place 1 portion of the dough on a lightly floured surface.
10. Sprinkle flour over dough and rolling pin.
11. Roll dough to a scant 1/4-inch thick.
12. Use additional flour to avoid sticking.
13. Cut out cookies with desired cutter– the ginger bread man is our favorite of course.
14. Space cookies 1 1/2-inches apart.
15. Bake 1 sheet at a time for 7-10 minutes (the lower time will give you softer cookies– very good!).
16. Remove cookie sheet from oven and allow the cookies to stand until the cookies are firm enough to move to a wire rack.
17. After cookies are cool you may decorate them any way you like.
18. Brush them with a powdered sugar glaze, or if you have more time, with Royal icing.



Recipe from Food.Com. Photo: t_and_cake(Flickr)



LP’s Holiday Gift Guide

11 Dec


1. I try not to take things to seriously, especially when I just wake up….That’s why I keep Ashley Brooke Designs mugs around. Nothing is better than beginning your day with laughter. http://shop.ashleybrookedesigns.com/treat-yo-self-mug.html

2. This is a no brainer….I am obsessed with this cookbook. http://www.amazon.com/Its-All-Good-Delicious-Recipes/dp/1455522716

3. Calling all ladies! We all need a TN dress. I live in Tracy’s line. Her dresses are the most comfortable and cute designs out there. We all need some color in our life (even during the cold months). Her dresses don’t wrinkle and you can throw them in the washing machine. This is a noooo brainer. http://www.tracynegoshian.com/Catalog/Shop-All/Dakota-Button-Up-Shirt-Dress.ph

4. Hello perfect hair. This little tool is a gift that every girl needs. Why not get great beach waves within seconds?  http://sarahpotempa.com/products-page/hair-beauty/the-beachwaver/

5. Every girl needs some bling…I love these fun bangles. http://www.stephaniealbertson.com

6. This is the phone case I am rocking these days…I get stopped on the street when I have my phone in hand. http://kennydana.com/products/sea-coral-iphone-5-case

7. I love a good lip gloss, and I have been amazed by these fabulous lip glosses….My new must have. http://www.sephora.com/shimmer-shake-show-stopping-collection-of-15-mini-full-on-lip-polishes-creams-P383032?skuId=1548007

8.  I love this throw, and I think yellow is such a great color that works with a ton of colors. http://www.anthropologie.com/anthro/product/home-room/25531104.jsp

9. Talk about OMG….I can’t live without this eyeliner. http://www.sephora.com/skinny-liquid-eyeliner-P310736?skuId=1429752

10. Don’t forget the LP Liz Bronze Ballet Flat…with 3 snaps Carmella, Novalee, Cailyn (shown). Super comfy, super chic! http://www.lindsay-phillips.com/liz-metallic-bronze.aspx